See the introductory post to this series on identifying values, featuring content based on Ron Jensen’s MAXIMIZING Principles.
Don’t quit. Don’t lose interest. Don’t slide slowly into indifference. Keep going forward. A parked car is hard to steer.
It’s been said that “as a man thinks, so shall he be.” If a family business has succeeded, this drive and determination is inevitably a significant value for the founder. To persevere through the trials of business and entrepreneurship takes courage and dedication. If the successor does not share this same optimism and they think failure is an option, then perhaps professional managers, merging, or selling out may be wise options if the founder wants the business perpetuated.







