Drift, Drown or Decide is full of real-life experience that Gordon has gleaned from more than 30 years of working with and advising family business owners. He explains the techniques and processes he uses to help family businesses protect their wealth and plan successful successions.


In the introduction to the book, Gordon writes:

“This book is my attempt to share some tools, techniques and processes I have discovered that work in building strong enterprises, healthy entrepreneurs and harmonious families. It is possible – indeed vital – that entrepreneurial spirit and a passion for commerce be passed on from one generation to another. I trust that what I have studied and stumbled across is helpful to families and advisers.”

Gordon shares his own family’s business succession story in Chapter 1. He describes how is father Steve built a successful furniture moving business and large cattle ranch and then how his father’s sudden death at the age of 59 left the family and the business in a mess. Had his father and the family done some basic planning Gordon says the entire mess could have been avoided and the family harmony could have been preserved.

Subsequent chapters deal with the many issues facing family businesses. In an easy to read style, Gordon describes the processes he uses to help families deal with the tough questions and the tough decisions all business families must face if they are to be truly successful.

The concluding chapter challenges family business owners to realize their economic potential and to make a significant difference in their family, their community and their country.

Drift, Drown or Decide is available at Audrey’s Books and at Chapters (South Edmonton location on Calgary Trail).  It is also available from the office of Predictable Futures Inc. and online at the following link for $20.00 plus Tax & Shipping: