Edmonton’s leading sales force development expert, Colleen is a master in the field of communication.

Colleen has a passion for people and believes that success is not an accident or a series of lucky coincidences –
history has proven time and time again in all fields of expertise that success is a choice and that choice – while not always the easiest of paths – is available for everyone and for every business.

With over 30 years of experience in financial management, marketing, sales and business leadership, Colleen has
written the book on excellence in sales and sales management.

Colleen is currently the National Sales Manager for Marv Holland Apparel – Firewall International and a Social Entrepreneur with her own business, Colleen Madsen Strategies Inc.  Her previous experience includes the owning of Sandler Training, instructing at Grant MacEwan College, and Director of Marketing at Educo International Inc.

Colleen’s achievements in business have been noted in several business magazines, she has received numerous awards and her results shattered Sandler Canada’s almost 20 year history.

Colleen is resolute in her desire to make a difference – not only with her professional career but in her community and abroad.  She is passionate about serving those in need in her community and around the world.