See the introductory post to this series on identifying values, featuring content based on Ron Jensen’s MAXIMIZING Principles.
Does your family and business have a mission statement that drives their decisions and choices? Without such a mission, a family and business may start to unknowingly drift in directions that they actually don’t want to go. Within a business, a mission can help align strategies and targets. Within a family, a mission statement can give direction and meaning to the perpetuation of assets. In both the business and the family, a mission statement provides purpose and an anchor point. In short, a “mission” provides motivation, meaning, and momentum.
Discover your mission statement and spend your efforts marching towards it.
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